For Franklin Private Label Plus™ Dealers

Private Label Plus HVAC Sales Academy – Featuring Weldon Long

Contractor University’s two-day intermediate and advanced high-efficiency sales training workshops will deliver life-changing financial results for participating dealers and staff. Attendees learn how to easily overcome the most common homeowner objections and dramatically increase their close rate on high-efficiency installations. This comprehensive program teaches the tools to generate more sales leads, demonstrates how to sell high-margin/high-efficiency solutions to homeowners, and cultivates a growth mindset to help contractors consistently increase sales revenue and welcome prosperity into their business.

Owners-Only Leadership Tune Up

At least once quarterly, Franklin PLP business owners will have unfettered access to ask the burning questions affecting their businesses and get real-time answers from the industry’s leading experts. These live webinars will focus on one essential business principle each session to provide proven strategies that help owners and senior management conquer their biggest growth challenges.

Weekly Coaching Sessions

Do you want to organize weekly training meetings for your team but just don’t have the time to create a program? Contractor University has created an out-of-the-box training series that delivers high-value educational content every week – all you have to do is press play. The weekly coaching sessions feature a wide variety of topics carefully designed to keep your comfort advisors and service technicians aligned and focused on continuous success.

Educational Workshops

Franklin PLP dealers have access to one- or two-day in-depth educational events focused on the 10 core areas of curriculum provided through Contractor University including sales, customer service and technician training, business building bootcamps and more. Workshops are presented in-person throughout the country during non-peak seasons. Premium members receive 1 free registration to each workshop.

Online Classes

Contractor University offers dedicated online classes focused on the fundamental areas of running a contracting businesses. Classes are available on Sales, Financial Structure, Pricing, Marketing, Operations, Customer Service, Service Agreements, Leadership and more. The online classes feature high definition streaming videos and a learning management system that requires participants demonstrate their total comprehension of the various lessons, each step of the way, before progressing through the rest of the training curriculum.

Online Resource Library

The Contracting Best Practices Online Library allows contractors to take an even deeper dive and expand their knowledge, beyond what is covered in the online classes, to achieve total mastery of all the critical areas for running a contracting business. With this powerful resource, you’ll unlock a vast library of high definition training videos, implementation tools, templates, articles and self-evaluation scorecards to support your company’s continued education and business growth.

Annual Conference

PLP dealers receive a free registration to Contractor University’s EPIC Conference, the industry’s ultimate educational and peer-topeer networking experience. This strategic, business building event features headliner keynote presentations, focused breakout sessions, networking opportunities, vendor exhibits and more. EPIC is the can’t-miss event of the year.

“Cracking the Code” Weekly Show

Each week, you and your team will receive a copy of the 30-minute Contractor University Contractor University “Cracking the Code” show, filmed in high-definition from the Contractor University Contractor University studios. The show is available in both video and podcast format. Featuring Contractor University’s industry-acclaimed faculty, the show focuses in on the most important topics related to running a contracting business and shares timeless proven strategies as well as emerging best practices that are being implemented in the field by the country’s top contractors. Show agendas and topics are tailored for specific audiences, with episodes alternating between owner-only material and content that is intended for all employees.

Web Series Unfiltered Riffing About Contracting

What happens when you put 3 of the brightest minds in the contracting industry in an informal setting, mix in a few drinks and cigars, start talking about contracting and capture it all on camera? Well, you are about to find out.
The groundbreaking new web series from Contractor University takes you behind the scenes with New York Times bestselling author Weldon Long, International Consultant of the Year winner Drew Cameron, and renowned educator and entrepreneur Gary Elekes as the trio opens up about their industry experiences over the last four decades and offers neverbefore- seen access into the true tricks of the trade and blueprints to profitability and prosperity.

Contractor Connect Online Forum

Do you have a challenge you are facing in your business and want advice from other contractors who are in your same shoes? Are you interested in an easy and convenient way to network and connect with contractors and leading industry consultants from across the country? Look no further than Contractor University Contractor Connect, an exclusive online forum for Contractor University members that allows contractors to ask questions and share ideas with other individuals within the Contractor University network, including Contractor University Contractor University’s panel of experts.

Contractor University Financing Clearinghouse

Franklin PLP dealers have access to an industry-leading portfolio of residential and commercial financing programs that make investing in energy efficiency upgrades more affordable for your customers. It can be confusing for contractors to weave their way through all the financing solutions in the marketplace and costly to pick the wrong one for their company. Through the Contractor University Financing Clearinghouse, Contractor University clears the way and helps contractors pick the right program for their business. We have done the research, vetted the leading finance service offerings, and leveraged our national buying power to secure the best financing solutions for our EGIA members.

Financing Rebates

On select Contractor University Financing Clearinghouse programs, PLP dealers can receive up to a 0.5% rebate each month on all qualified loan volume. Example: A contractor with $100,000 in funded loans in a given month will receive a $500 cash back rebate.

Industry Research

Contractor University surveys its contractor network every month on a specific focus area to gain insight on how contractors are evolving their business practices to achieve maximum success. At the conclusion of each month, Contractor University publishes a summary of the survey results and makes findings available exclusively for Contractor University members. These monthly survey reports are a quick and easy way for contractors to see what is working and what isn’t working for their peers within the industry.

Product & Service Discounts

Contractor University Contractor Marketplace is the contracting industry’s preeminent buying group, delivering significant discounts and cash back rebates on the products and services you use the most. Contractor Marketplace delivers group buying power with best-in-class providers of products and services that are needed to efficiently, effectively and profitably manage your business. Product and service categories available through Contractor University Contractor Marketplace include: Tools & Equipment, Business Operations & Administration, Sales & Marketing, Vehicles and Consulting Services.

Contribution to EGIA Foundation

As an Contractor University member, $10 of your monthly dues are contributed to the EGIA Foundation on your behalf, at no added cost to you. The EGIA Foundation, a 501(c)(3) nonprofit organization, builds the future of the industry through workforce development initiatives, while also educating the public to improve the industry’s image as a viable first-choice career path.

Membership Account Managers

Once you become an Contractor University member, you’ll be assigned one of the following membership account managers (based on region) who will assist you with the onboarding process and help you maximize the value of your Contractor University membership each step of the way!