For Franklin Private Label Plus™ Dealers

Jennifer Bagley

Jennifer Bagley

Jennifer is also the creator of the 12 Step Roadmap to Achieve Accelerated Results, an International Speaker and one of the leading growth hackers for the Contractor Industries. She and her company of over 100 professionals have trained over one hundred thousand business owners and sales professionals and helped thousands implement effective digital marketing and operational strategies to grow their business.

Jennifer’s experience as a serial entrepreneur, speaker and business owner, in addition to her 10 year fasttrack from entry to senior executive in corporate allows her to provide entrepreneurs with a comprehensive, strategic and logical path to define and achieve their goals leveraging time, money, resources and technology.


Mary Belden


Mary Belden-McGrath is a high-energy public speaker, leadership and business consultant, trainer and author. She inspires fearless growth in individuals, teams and companies challenging them to defy the status quo and level-up. She believes in big ideas, strong conviction and bold leadership. At the core of her strategy is the belief that only a fully committed individual, a person who approaches life all in, can bring about change. These people are the front-runners to exact positive change both in the marketplace and in the world.

A trailblazer in every sense of the word, Mary creates Experiential Learning Programs geared toward leadership, sales, and communication. Mary Belden-McGrath is not only known for her relationship brilliance, but her fearless approach to life. Mary understands how top performers sustain success and how to translate this to others in the business world.

As a leadership training and development expert for more than 25 years, Mary has trained thousands of the country’s best business leaders. She helps managers learn to engage and bring out the best in their team, create incredible company culture, and take their organizations to the next level.

Mary Belden-McGrath is the co-founder of Driven Leadership. She has excelled in the workplace as a top sales performer, business owner, a certified master trainer in leadership skills and has sat on the governing board of non-profit organizations. She is one of the foremost experts in Innermetrix ADVanced Insights Profile (DISC, Values, and Attributes).

Matthew Bratsis

Matthew Bratsis

Matthew Bratsis conducts the development of manufacturer initiatives as Contractor University’s General Manager of Manufacturing Partnerships. He designs strategies to assist manufacturers’ desire to drive their contractors to install more high efficiency products. Matthew engages territory sales staff and contracting companies in understanding and participating in the energy efficiency community. Additionally, he has trained thousands of contractors on selling efficiency and applying consumer finance options to make efficiency projects more affordable for customers. Matthew has extensive experience in the home improvement finance industry. His areas of expertise include program design, channel development, operational management, and customer service. His previous experience includes stints at Greensky, American General/AIG and Renovate America.


Drew Cameron

  • President, Flow Odyssey and Energy Design Systems, LLC

Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Advisor to Home Services Contractors and president of both FLOW Odyssey (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance providing leading-edge technology along with complementary marketing and sales consultative support, recruiting, training, and coaching for performance and profit enhancement of Home Services Contactors. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a president of the Cameron Family Memorial Foundation; a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member, Resident Expert of Contractor Connect for Electric & Gas Industries Association (EGIA); a member of Black Belt Contracting (BBC).

Stephen Dale

Stephen Dale

Stephen Dale brings over 18 years of experience as an operations manager in the home services industry working for two large MEP companies in the Dallas, Texas area where he grew up. He has been a coach and trainer with Power Selling Pros for three years now working with hundreds of companies and many vendors during his tenure. His diversified empirical knowledge is derived through extensive training from the following operations: Nexstar Network, Service Nation Alliance, Business Development Resources, Anthony Robbins Corporation, Airtime 500; just to name a few. He holds an MBA from Texas A&M and a B.A. from Abilene Christian University. His training style is unique through his ability to connect with others at all levels through humor, knowledge, and class participation. His passion for the home services industry illuminates through his ability to discover the client’s pain points and help provide solutions for success together.

Scott Deming

Scott Deming

  • President, RCI, llc and Scott Deming Speaking, Training & Consulting

Scott Deming is a highly accomplished senior executive with more than 30 years of success within a wide variety of industries. He leverages extensive brand development and strategic planning experience to improve an organization’s standing while implementing innovative solutions to support growth. Scott has proven his ability to build and motivate teams while developing unparalleled customer experience, innovation and leadership initiatives with his internationally acclaimed keynote presentations, training sessions and consulting arrangements.

Scott’s current clients include Disney, Apple, Toyota, New Balance Athletic Shoe Inc., McDonald’s of Russia, Hershey Foods, Pfizer, Delta Airlines, Verizon Wireless, General Motors, Farm Credit Bank, AT&T, PriceWaterhouseCoopers and Daikin Heating & Cooling.

Scott works closely with clients to identify core requirements and develops solutions with an emphasis on culture transformation, employee motivation and engagement, and corporate goal attainment, drawing on 30+ years of corporate experience. Key indicators of his success are represented by his training and workshop sessions that have been considered so impactful, that The Vision Council issued CXO Certification to all attendees; his consultancy input to a national manufacturer recognized in supporting the company’s achievement of record sales figures; and assisting a Verizon Wireless subsidiary franchisee with customer service improvements which resulted in an 80% increase in sales.

Brigham Dickinson

Brigham Dickinson

Brigham Dickinson is president and founder of Power Selling Pros, a leading coaching and training firm dedicated to teaching businesses to wow more customers. Brigham started Power Selling Pros when he saw that call handlers needed assistance consistently converting calls to bookings. As a result, Brigham answered the need by creating the Pattern For Excellence, a sequence of principles that guides call handlers through all stages of a call, from greeting to closure. Since 2009, Power Selling Pros’ growth comes through referrals alone, thanks to the proven call-handling process and their high level of customer satisfaction.


Gary Elekes

  • President, EPC Training

Gary Elekes is serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting Imarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master’s Degree in Business and Finance.

John Ellis

John Ellis

  • Owner of Dynamic Air Consulting

As the owner of Dynamic Air Consulting, John Ellis works with clients on complex indoor air quality issues; and he provides in-field coaching to HVAC professionals during the discovery, design, and implementation of IAQ solutions.

With over 35 years in the HVAC industry, John has spent time in several industry unions, including those for sheetmetal workers, pipefitters, and the International Union of Operating Engineers. John has also served as Project Manager on large projects at hotels, prisons, water treatment plants, schools, and hospitals. John’s passion for IAQ led him to a year-long pilot study for the South Coast Air Quality Management District installing and testing High Performance Filtration for schools.

Before John started his consulting company, he owned and operated So Cal Air Dynamics, a performance-based HVAC contracting company. Using a unique blend of building science and forensics, and mechanical science, his company helped create clean healthy indoor environments for clients with severe respiratory conditions and compromised immune systems.

During his career, John has held numerous certifications including: Building Science, Indoor Air Quality, EPA Renovator, Residential & Commercial Air Balance, Commercial System Performance, Economizer Specialist, Level 1 Thermographer, and Quality Insulation Installation. John has also been active in trade organizations such as: National Comfort Institute (NCI); the Institute of Heating & Air Conditioning Industries (IHACI); and the Indoor Air Quality Association (IAQA).

Michael Hicklen

Michael Hicklen

After retiring from 25 years in the military, Mike joined CI Web Group to lead the operations team. His squad of over 30 project managers, designers, developers and content writers have been servicing the HVAC industry for over a decade.

Mike’s experience in helping hundreds of business owners through the process, Mike presents the realities of what’s involved from all parties to ensure the project’s a success. From the preparation, strategy, project execution and collaboration process, Mike can help a contractor mentally and technically prepare for a business changing experience, the launch of a professional website.

It’s not about being persuaded because it’s fast, easy or free – it’s about those interested in doing what it takes to stand out from the crowd!

David Holt

David Holt

Four generations of David’s family have been involved in the HVAC industry. In the 1940s, Ralph Holt, David’s grandfather, began servicing and installing commercial HVAC systems in their hometown of Columbus, Georgia. In 1956, Ralph decided he wanted his own HVAC business so he started Holt Service Company in his backyard garage. Holt Service Company remained in the family for 43 years and grew to $3.5 million in sales. During that time, David was involved with the business in a variety of ways. He was a warehouse floor sweeper and a parts runner as a teenager. After college, he built a service management system for the business as a software developer.

In 1991, David left the software industry and joined the company serving as a residential/light commercial sales consultant, a sales manager, a general manager, and finally the president. He served the industry in several local, state and national trade associations including being elected National Vice President of ACCA representing the Southeastern US in 1998. After his dad sold Holt Service Company in 1999 to a consolidator, David began his consulting, training, and coaching career in the HVAC industry. He helped build his brother’s company, Profit Strategies, into a leading provider of flat rate pricing systems for the HVAC industry before joining NCI in 2011. For the past six years, he and his team have focused on teaching residential/light commercial HVAC contractors how to successfully implement NCI’s “performance-based” processes to help differentiate their business.


Russ Horrocks

  • Vice President, Flow Odyssey

Russ Horrocks emerged as one of the most successful Comfort Advisors in America in the mid-90’s. Russ quickly took to sharing his unique knowledge of buyer psychology with sales forces across the country. He turned his profession into a passion, educating and coaching in-home sales and service advisors to understand the critical skills necessary to achieve results far exceeding personal mindset limitations and corporate expectations.

Most trainers preach about product and process. Russ teaches and coaches his sales and service protégés not only about what to do in the home and how to do to it, but more importantly, why. Why leads to a purpose allowing the people his students serve to build a strong connection based on a position of trust, confidence, competence and credibility. When matched with the creative execution of a process built to work with human nature and how people want to buy, it yields explosive growth.

Having mastered the sales process, in 2011 Russ joined with business development specialist, Drew Cameron, as Vice President of Flow Odyssey to help clients enhance the performance of their entire business, and transcend growing one person or department at a time. Together they work in the trenches with their clients in every facet of building successful home services businesses.

Clients embrace Russ’ detailed holistic approach to assessing a company’s people, present state and potential. Drawing a blueprint for success, he collaborates with clients onsite, online, and on-the-phone to achieve operational excellence with a hands-on strategic approach to growing people and implementing profit-based processes and systems. Clients benefit from Russ’ 20 years of knowledge and national experience, along with his relentless pursuit of building happy, effective, top-performing professionals and developing a culture of success and achievement.


Craig Kaufmann


Craig is a lifelong HVAC professional with a passion to instruct energetic, motivated people on how to be successful in the HVAC industry. He began his career as a Service Technician after being hired by one of his college professors who instilled in him a love of knowledge and the value of passing that knowledge on.

Throughout his career, his positions as Lead Technician, Service Manager, and Vocational Instructor have allowed him to pass his knowledge onto the next generation of up-and-coming HVAC technicians. Of his 29 years of experience in the industry, Craig has been providing training for over 17 years. He holds multiple certifications including NATE and is also an active member of RSES.

An educator at heart, he has provided HVAC training to over 1000 students and is a highly respected instructor. He has now brought his expertise in training the next generation of HVAC professionals to Goodman Manufacturing.

Craig lives in the Chicagoland area with his wife and two children. He is an active leader in Scouts BSA and enjoys spending time outdoors. He spends his free time motorcycling, four wheeling, hunting, and fishing. If he’s not outdoors, you will probably find him in his garage working on his latest project.


Ryan Kohler

  • Chief Executive Officer of Hire Dimensions

Ryan has been helping employers improve their hiring results since building his first hiring software platform in 2006. He and his team have grown the small startup into a leading provider of hiring software for over 6,000 companies around the nation, 800 of those are in the home services and construction markets.

Along with creating software that maximizes applicant flow, Ryan is also one of the leading thought leaders when it comes to hiring improvement. His mission is to help home service contractors change the way they approach hiring to help them making hiring one of their competitive advantages. His clients consistently see increase their applicant flow increase by 50% ot 300%! He’s excited to provide this training and knowledge as a partner of Goodman/Amana.


James R. Leichter

  • President & CEO, Aptora Corporation, Mr. HVAC LLC, RA Tax and Accounting Inc.

James is a successful entrepreneur and master mechanic whose accomplishments include being the founder of, the CEO and founder of Aptora, the President of RA Tax and Accounting and a partner with ProAmerican Investments.

James’ company is a website dedicated to improving the lives of contractors. It includes industry articles, specialized HVAC calculators, forms, templates and one of the most extensive operations manuals in the country. As the founder of Aptora corporation, he has created some of the most popular software programs in the service industry including Flat Rate Plus and Total Office Manager.

James is well known for his burning passion to help contractors and it shows in his unique speaking style. He has hosted management workshops all around the United States and has conducted onsite consulting since 1996 with hundreds of contractors.

Erica Leonor

Erica Leonor

Erica Leonor has a passion for teaching people to reach new heights of accomplishment in their personal and professional lives. She is thrilled to coach and train with Power Selling Pros all over the country and empower others with the skills and mindset in providing phenomenal customer experiences. She brings a vast understanding of communication, sales, and personal development to the customer service field. She graduated in Anthropology from BYU-Hawaii, and enjoys traveling and learning about vast cultures all around the world. Erica currently resides in Utah with her husband and they enjoy riding motorcycles together.


Weldon Long

  • New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is a successful entrepreneur, sales expert and author of the NY Times bestseller, The Power of Consistency – Prosperity Mindset Training for Sales and Business Professionals (Wiley). In 2003, he walked out of a homeless shelter and built an Inc. 5000 company generating cumulative sales of over $20,000,000 within just 60 months. In 2009, his company was selected as one of Inc. Magazines Fastest Growing Private Companies in America.

Today, Weldon Long is one of the nation’s most powerful speakers and a driven motivator who teaches others the Sales and Prosperity Mindset philosophies that catapulted him from desperation and poverty to a life of wealth and prosperity. Weldon has been featured on numerous national and regional television programs, including Fox News Network, First Business Network and Chicago’s own WGN.

Mr. Long has successfully used his signature program, The Power of Consistency, to help hundreds of companies and thousands of sales professionals radically improve their sales results. Weldon holds a Bachelor’s Degree and an MBA in Management. He is honored to have served some of America’s finest companies, including Federal Express, The Franklin Covey Organization, Tom Hopkins International, Dex Media, Wells Fargo Bank, Pre-Paid Legal Services, Direct Energy/Clockwork Services, Mitsubishi Electric, Rheem, Goodman Manufacturing and the Carrier/Bryant Corporation.


Eric McGrath


As an employee engagement expert, Eric McGrath has had the honor of training and consulting business’s internationally. His mission is to empower business to embrace the brilliance within their organization and create a culture of results. His company, Driven Leadership; helps empower executives and owners to build a culture of engagement within their current structure.

In his role as CEO and Lead Trainer, he helps his clients increase their profitability, efficiency, decrease turnover, and create a happier workforce through cultivating a culture of engagement. He’s a certified Master Practitioner of Innermetrix which includes DISC, Values and Motivation, and Dimensional Balance, he is also certified in FranklinCovey’s 4 Disciplines of Execution, and he has a Master level certification in Experiential Training and Development. Eric helps his clients to clearly assess the challenged areas of their business environment and turn them into strengths for the organization. Through his development programs, he helps businesses and their staff release the barriers that hold them back from reaching their full potential and connect to their purpose, mission, and vision. Eric is co-founder of Driven Leadership, a training and development organization that focuses on creating personal and organization engagement by using time tested assessments, interactive and experiential techniques, and clear sustainability programs.

Over the past 18 years, Eric’s owned several companies and held key leadership positions within world-class training organizations. He’s worked with clients such as Michael Kors, Crown Imports, Texas Christian University, The University of Southern California, Barrick Gold Strike, Cimba Italian University, United States Navy, California National Guard, The Border Patrol, The NCAA and many others.

Dennis Mondul

Dennis Mondul

  • Owner of HVAC Contractor Solutions

Dennis Mondul is the owner/operator of HVAC Contractor Solutions, a company whose mission is to assist HVAC contractors by offering a systematic processes and techniques to develop their businesses.

Since 1998 Mr. Mondul started serving the HVAC Contractor world starting as a trainer with a national association and then as a turn around coach for a consolidator. While turning around branches in the Southeast US that region became one of the most profitable for the company. Then in 2004 HVAC Contractor Solutions was opened and has been helping deliver what HVAC Contractors want most.

Today the Contractor is served with answers dealing with the leadership and operational challenges, regardless of the size of the business. And at the core of the mission is the passion to bring the best deliverable to the customer while increasing the quality of life for the Contractor and the employees.


Curtis Pingel


Curtis Pingel is a Corporate Trainer for the Goodman/ Amana Branded Heating and Cooling residential product lines. Working with company trainers to promote the correct installation and repair of our branded product to our customer base.

Curtis believes that what you now know, helps you grow. Continual research and industry learning is what helps makes technicians successful in their jobs. Curtis believes we should never be content with what we know and should always be learning. He enjoys sharing his experiences and best practice service techniques with attendees.

Curtis attended two years of Technical College is EPA Universal Certified and has held many HVAC positions from Installer/Technician, Technical Support, Product Manager, Branch Manager, Territory Manager… basically it looks like he cannot hold a job. Experience in various positions have helped him understand the view points of how the HVAC customer thinks from different perspectives and how to relay information to back to those who seek it. Curtis was most recently the recipient of the “Jack of All Trades, Master of None Award.” Which was awarded by his closest friends.

Curtis resides in Iowa where he grew up. He enjoys spending time with his wife Cher, children and grandchildren. He enjoys cars, motorcycles, college football, and hunting and can often be found out tinkering in his shop.

Tom Piscitelli

Tom Piscitelli

  • Sales Coach for Top Performing In-Home Sales Professionals

In 1997, Tom founded TRUST® Training and Coaching ( and began conducting sales seminars that have improved the confidence and sales performance of over 10,000 HVAC sales professionals.

Tom enthusiastically focuses on the sales person’s relationship with the customer as paramount to sales success. “People buy from people, in particular people they trust. Developing professional selling skills that produce the sale while helping build a trusting, long-term relationship with customers is what I strive to bring to our sales graduates.” His training has been referred to as “the soft-sell with high-skill, most honest approach to selling”.

His articles are frequently published in trade magazines, he often speaks at industry events, he has produced three HVAC sales training videos and he particularly enjoys bringing cutting edge training approaches to his industry.

Matt Plughoff

Matt Plughoff

Arrow & Fletching provides manufacturers, independent distributors, and contractors with expert sales and service strategies that solve some of the most important sales and management problems in the HVAC industry:

How does a company remain relevant when the pace of change happening outside of the business is faster than the pace of change happening inside of the business?
How does a company differentiate itself in an era of product and service parity?
Are there ways to successfully compete against non-traditional competitors?
How can a company successfully grow sales and margin in an era of radical transparency?

Matt’s customers say:

Matt has no competition when it comes to HVAC training/learning. Matt is always genuine. It’s not the next big thing or gimmick. Upon my time spent with him, I could feel how authentic he was in his training and wanting everyone to succeed. I would call him a great mentor to myself and my now 3 year old company. I can show a 50% sales increase per year, but this letter isn’t about numbers.

The training was a game-changer. The training had new ideas and different approaches for our team – it was perfect for today’s sales teams. The training consisted of numerous role-play scenarios that made the team uncomfortable with the comfortable.

Matt’s is a guest contributor for The News, where he writes about branding, marketing, and sales. His blog, The Thank You Note, highlights current trends in the HVAC industry ( Matt’s podcast, The Thank You Note, can be found on iTunes.

Mike Robinson

Mike Robinson

  • Independent Industry Educator, Consultant & Thought Leader

As a knowledgeable resource for EGIA’s Contractor Marketplace and Consulting Services, Mike helps Contractor University bring educational and consulting services to Contractor University members through Contractor University’s enhanced classroom training offerings. Mike focuses on delivering exceptional educational options to Contractor University members along with supporting individual contractor business reviews and onsite consulting. Mike has been the owner of, and consultant to, HVAC, Plumbing and Electrical contracting businesses for over 25 years, was the President of one of the industry’s first HVAC training affinity groups, led the development of the first Vendor Rebate program in the HVAC industry and was a founding developer of Contractor University’s Contractor University. Mike has a undergraduate degree in Computer Science and Accounting from Utah State University, is a CPA and has an MBA in Marketing and Finance from the J.L. Kellogg Graduate School of Management at Northwestern University.

Jan Spence

Jan Horton Spence

Jan Spence is an international speaker, author, and consultant. With contagious charisma and a zest for life which make her an excellent motivator and leader, this TEDx speaker uses her vast knowledge in sales, communications, finances, and employee engagement to help numerous clients including Pillsbury, Walmart, and Frito-Lay.

Jan and her husband, Mitch, launched the second FiltaFry franchise in the US in 2003. As CEO, Jan built such a successful operation that they were awarded the “2005 Franchisee of the Year” by the International Franchise Association. Meeting their four-year plan, they sold the business in 2007 at 300% ROI. Since then, Jan has circled the globe as a trainer, consultant, and speaker for franchisees, organizations, and companies.

Having been interviewed by Entrepreneur magazine and the Big Dog Morning Show in Jesup, Ga, Jan shares her story of fulfilling her lifelong dream of playing women’s professional full-tackle football. As a member of the National Speakers Association, Jan combines the lessons she learned through that experience with her business experience to inspire people to make a difference through “Cheer Leadership.” Known for her highly interactive, entertaining, and inspirational style, she recently taught in Panama, Romania, Switzerland, Uganda, and Australia.

Jan serves on the boards of Meeting Professionals International – North Florida and Compass Finances God’s Way – Florida. She is active with the local Association of Talent Development chapter and the Beach Church in Jacksonville, Florida. She and her husband of twenty years enjoy traveling the world when not at home attending Jaguars football games and cultural events.

Russ Thayne

Russ Thayne

Russ Thayne is the founder and CEO of Bedrock Markets, an HVAC direct response marketing team. Since the mid 1990’s Russ and his team have been developing strategic plans for HVAC contractors throughout the United States. Russ has helped company’s achieve phenomenal growth (from 1M to 20M in some cases). While there are many opportunities across the US, each contractor’s market is unique. That is why the Bedrock team looks specifically at your market make-up, and custom designs a plan to strategically grow your target market and your customer base.

Mike Treas

Mike Treas

Mike brings experience in the contracting industry as a sales manager and comfort advisor for one of the largest and well respected residential heating and air conditioning contractors in the United States. He has personally worked with over 150 contracting companies across North America conducting training and consulting in the areas of sales, sales management, business management, customer service and technician lead generation training. His background consists of 35 years in sales and sales management bringing expertise, knowledge, techniques and strategies proven in the contracting industry to increase sales.

Mike’s diverse background includes movies and entertainment, public speaking, fitness and over 20 years in HVAC. As a talent agent in Hollywood, Mike had actors on television, commercials and movies. Running his own company, Mike lead his team to become the largest aerobic certification agency in the United States with a nationally recognized fitness magazine that was the first national publication specifically for the aerobic fitness community. With six motion picture credits to his name, Mike also brings film management and production to the table. What does that mean to you? It simply means that Mike knows how to entertain each and every audience plus organize training and consulting programs so you get what you pay for and walk away with the value you expect from such a performer.

Tom Wittman

Tom Wittman

  • Owner – HVAC Coaching Corner, President – Pro Comfort
  • |

Tom Wittman has been an HVAC Speaker, Instructor, and hands-on/on-site implementation specialist for over 16 years. He has helped countless HVAC professionals transition from the “daily grind”, to designing a life and HVAC Business that is consistent, predictable and scalable.

Tom has held many positions in the HVAC Industry; from Installer and Service Technician, to Comfort Advisor and Sales & Service Manager. As a General Manager of a large HVAC company, Tom lead his team to transition the business from 80% RNC to 70% Residential replacement, and improved net profitability from mid-range single digits to solid double-digits, all within three years.

With an HVAC bachelor’s degree and a residential and commercial contracting license under his belt, Tom keeps his eye on the industry by partially maintaining ownership of several select organizations. This insures that what he teaches and advises is relevant, practical and actually works.